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Galen Weston puts his money where his mouth is in a pitch for PC Coffee | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

Loblaw CEO Galen Weston is back as a Loblaw pitchman, this time extolling the virtues of PC Coffee. In a campaign that includes TV, online, in-store, digital and social, Weston’s pitch for President’s Choice coffee is interrupted by producers correcting his phrasing, “the best,” a superlative that the legal team won’t let him use. At the spot’s coda, an exasperated Weston offers consumers their money back if they don’t share his view.

http://strategyonline.ca/2022/10/14/galen-weston-puts-his-money-where-his-mouth-is-in-a-pitch-for-pc-coffee/
 

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